This person will

• Develop/execute marketing strategy for professional, reference and text books
• Eventually be responsible for creating and tracking budgets
• Be responsible for monitoring, tracking and reporting on individual   campaigns
• Be involved in Marketing   to professors, libraries, researchers, practitioners, etc.
• Be responsible for implementing and assisting in developing marketing campaigns
• Ideally have experience with print, email and web marketing
• Oversee 5-10 catalogs, 20 printed campaigns and many email campaigns each yr
• Manage databases of products, marketing copy and potential customers
• Work with colleagues regarding product development and marketing
• Develop/implement plans to improve sales via exhibits and adoptions
• Be a creative, innovative and strategic along with having a good eye for detail 
• Travel to various industry conferences, key campuses, bookstores and professors
• Have partial oversight of a shared marketing assistant

Qualifications needed are

• Previous Marketing/Sales Experience ideally in Social Sciences
• At least a BS degree - ideally in Marketing or related disciplines
• Being very goal oriented with strong interpersonal skills and initiative
• Solid Knowledge of MS Office Suite - specifically Excel

This position is based in NY City and the person would need to be on site.